ASICS TAP TO FLY INSTAGRAM STORIES
By hacking the inherent functionality of Instagram stories, we turned multiple videos and dozens of stills into the interactive game, Tap To Fly. Fans “controlled” three runners making their way through the city by tapping through a series of Instagram Story frames like a stop motion flip book. The faster they tapped, the faster the runner ran. Once they crossed the finish line to the last frames, they completed the game by sharing a screenshot of the shoes to be entered to win. As screenshots were captured and shared, more and more eyes were on our shoes and our game.
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