sheri@sherilevy.com | 312.593.4293

 

Working

Zócalo Group/Critical Mass | Creative Director 4/15-present

Clients: ExxonMobil, ASICS, Nissan, Desitin, Lactaid, Neutrogena, IBM

Highlights:

·       Led the creative team that brought ExxonMobil to Facebook

·       Won the Shorty Award–Gamification for ASICS Instagram Story

·       Named Winner Overall, Best Use of Social Media by PR Daily for the Nissan Altima Chase digital & social activation

 

Edelman Digital | VP Creative Director 1/12-3/15 

Clients: ConAgra, Kraft, Nutro, AAIPharma, Kellogg’s

Highlights:

·       Led the creative team for Slim Jim social media which was awarded the Gold Wommy for Social Media and the Golden Trumpet from the Publicity Club of Chicago

 

Freelance CD Copywriter 1/02-3/15 

Agencies: Havas (formerly Euro RSCG), JWT, Burrell, Merkle)

Clients: Sears, Sprint, Effen, AARP, Citibank, Oscar Meyer, Verizon

Highlights:

·       Tempo Award winner for Sprint

·       Led the creative team on the Shop Your Way Rewards Billion Points integrated promotion (microsite, videos, emails, banner ads and POS) which received 44,000 user-generated videos submitted and membership in the loyalty program reached 25,000,000 during this period

 

Leo Burnett | Copy Supervisor 7/98-11/01

Clients: McDonald’s, Kellogg’s, Oldsmobile, Delta Airlines, Keebler

Highlights:

·       Wrote the Oldsmobile print ads from their first women-targeted SUV campaign. Those ads went on to make an appearance in the film What Women Want as work done by Helen Hunt’s character

·       Wrote the Ronald McDonald Holiday Spot which ran for seven years and was a Golden Marble finalist

 

Mad Dogs & Englishmen | Copy Intern 1/97-4/97

Clients: Nickelodeon, Nick at Nite

Highlights:

·       Wrote the print campaign for the Odd Couple on Ice Marathon

 

 

Learning

Alliance Française

Studying French. It is ongoing.

 

Creative Circus 1998

Focus on Copywriting

 

University of Florida

BS Advertising, Focus on Anthropology